To celebrate Pokemon Day next week, Niantic will hold an event inside of Pokemon Go. Starting on February 26, every Pikachu that players encounter in the game will be wearing a "festive party hat."
If you catch Pikachu during the event, you will get to keep its party hat forever, The Pokemon Company announced on its website. The event ends on March 6. Unfortunately, The Pokemon Company did not share a picture of Pikachu's hat; we'll add it to this story if it's made available.
Pokemon Day is February 27. That is the 21st anniversary of the series, which debuted in Japan in 1996.
This is not the first time that Niantic has given Pikachu a special hat as part of a limited-time event. Last year's Pokemon Go holiday event let players catch a version of Pikachu that wears a festive hat. The Christmas Pikachu could be evolved into a hat-wearing version of Raichu, though it remains to be seen if that can happen with the new party hat.
For more on Pokemon Day 2017 and how it will be celebrated, check out this roundup on the Pokemon website.
Last year's 20th anniversary Pokemon Day celebrations included a Super Bowl commercial and a party with actress Drew Barrymore.
Valentine’s Day has come and gone, but there’s apparently another (arguably better) holiday in February: Pokemon Day. According to The Pokemon Company, Pokemon Day takes place on February 27th every year, celebrating the launch of the original Pokemon games on the Game Boy back in February of 1996.
The Pokemon team has a bevy of events planned for the end of the month, but the one that’s caught our eye is the Pokemon Go event that will introduce a special Pikachu wearing a special party hat.
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Here’s the full description of the Pokemon Go event from the announcement on the Pokemon website:
“Pikachu is ready to lead the Pokémon Day celebration in Pokémon GO. From February 26 at 1:00 p.m. PST to March 6 at 1:00 p.m. PST, any Pikachu you encounter in the wild will be wearing a festive party hat! The Pikachu you catch during that time will keep its party hat forever, so be sure to look for this special Pikachu during its short time in the wild.”
Similar to the holiday event at the end of 2016, Pikachu will be wearing a special hat for the event. That paragraph above is the entirety of what we know about the event, so while there may be more to it than a festive Pikachu, that’s all we have to go on. We’ll be sure to provide an update as soon as Niantic makes a statement about its Pokemon Day event because, at the moment, it doesn’t sound like much of an event.
If you want to know more about the Pokemon Day festivities, visit Pokemon.com.
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Remember Pokémon Go? Last summer's viral mobile hit is hot again.
Last week, Niantic Labs rolled out a major update to the game, introducing 80 more Pokémon for players to capture. The characters were originally discovered in the games Pokémon Gold and Silver, launched for Nintendo's Game Boy Color in 2000. They include creatures such as Chikorita, Cyndaquil, and Totodile.
Along with new Pokémon, Niantic added some different game mechanics, such as berries boosting the amount of candy a character dishes out upon capture or to slow them down and make them easier to snag. The interface has also been tweaked to make it easier to swap between different berries or Poké Balls.
The update appears to have sparked fresh interest in the game, which morphed into a phenomenon when it first launched last summer. According to App Annie, Pokémon Go jumped from the 77th most popular app on Google Play on Friday to third as of Tuesday.
On Apple's App Store, it vaulted from 149th overall last Thursday to 30 on Tuesday. It's currently 34th on the free App Store charts but tops the chart for highest-grossing apps.
The game features "pocket monsters" called Pokémon players capture in an augmented reality-style game. Players use a GPS map of their surroundings to search for Pokémon, then capture them using the smartphone's camera.
Is the game as hot as it was at its peak? Nope. Pokémon Go's success last summer was astounding, and the odds of it returning to those levels would be really tough. But this update is definitely drawing more players back to "catch 'em all."
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